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This study examines the effects of the accruals vs. cash flow bases on firm’s MB ratio as a proxy for shareholder value. The methodology utilizes the benefits of the ‘partial adjustment model’ where it addresses the extent to which the shareholder value adjusts to a target level. The final results indicate that (a) the accrual basis helps adjust the shareholder value to a target level more than the cash flow basis, (b) the shareholder value is associated with profitability‐related ratios and dividend‐related ratios, (c) in both bases, the shareholders value is positively associated with earnings per share and price‐to‐earnings ratio, (d) the significant effects of firm‐specific controls indicate that the shareholder value is affected by the accounting base in certain industries, certain size, and affected by the time as well. The results of the sensitivity analysis show that the accruals‐based estimates and cash flow estimates are robust and reliable.